From your heart, all prosperity flows.

Your organisation’s most valuable asset is you. With Heart in Business, you are able  to grow your full human potential and discover and share your purpose – your ‘Heart’.  

Putting the Heart back into Business is the life purpose of our founding partners and why we exist as an organisation – our mission is: “Growing people, growing business to full potential for a better society”. 

Our approach involves putting the heart at the centre of the organisation and leads to more fulfilled and empowered employees, happier customers, better communities and less harm to the environment. Compared to the old profit-focused approach, this is far more sustainable and generates greater profits.

Heart in Business founding partners, Andrew Isaac Thornton and Eudora Pascall have over 50 years’ combined experience coaching and facilitating for individuals and groups and establishing and running successful businesses with Heart.

Your Heart In Business Team

Andrew Thornton

Andrew Isaac Thornton, Co-founder

Andrew lives, writes, speaks and coaches the principles of Heart in Business on a daily basis. His aim is to build a movement and network of Heartful businesses.

Andrew is a co-founder of social enterprises The People’s Supermarket, Food from the Sky and the retail consultancy SRCG. He is a Fellow of the Royal Society for Arts, Commerce and Industry.

A Bachelor of Commerce graduate of University College Dublin, Andrew splits his time between London and South Germany, and has two sons and a step-daughter. He loves to run, swim, ski and eat great food. Food being a passion of his, it helps him in his work as founder and owner of North London supermarket, Thornton’s Budgens.

Eudora Pascall

Eudora Ralph Pascall, Co-founder

Eudora has 20 years training in the US, UK, Germany, France, Hong Kong and Mauritius. She is fascinated with how Heart is central to outstanding businesses in every culture.

Eudora holds French, German and British graduate degrees in business, languages, organisational change and business psychology and a Masters Degree in International Studies and Economics from SOAS. Eudora values practical experience and honest, clear communication within teams. At Heart in Business, Eudora works with people in private, public and charitable organisations to enable them to step into their full potential and adopt a Heartful approach to work.

Eudora loves cycling, swimming, discovering the secrets of London and of course German humour.

Shanthy Lal

Shanthy Lal, Financial Manager

Over two decades ago Shanthy worked her way up from bookkeeping for Andrew’s consultancy business SRCG Ltd. to being Financial Controller at Thornton’s Budgens and Company Secretary and Finance Manager for Heart in Business Limited.

Shanthy is Heart in Business’ anchor. She ensures that the ideas that make up Heart in Business’ ethos are executed and realised financially.

Shanthy is also the proud mother of three grown up and well turned out boys.

Helena Clayton

Helena Clayton, Leadership and Organisational Development Consultant

Helena coaches and facilitates individuals, teams and organisations to help them build their capability and effectiveness. Helping people focus on what really matters, she offers support with challenge, clarity with compassion. She is keenly interested in how organisations and individuals balance head, heart and spirit and blogs on ‘work as love in action’.

In addition to her first degree, Helena holds her Masters in Leadership and Learning from Lancaster University and a postgraduate Diploma in Career Consulting from Birkbeck. She is a trained Hoffman Process teacher and is accredited with the International Coaching Federation. Helena works across all sectors and at all levels within organisations and teaches on an MSc in People and Organisational Development.

Mark Vandeneijnde 

Mark Vandeneijnde, Business and Leadership Coach

Mark assists organisational leaders to question some of their most ingrained assumptions about business, to look to the future with fresh eyes and to courageously expand the role they play in society. A passionate advocate and practical enabler for greater levels of Human Potential realization in individuals and organizations, Mark is responsible for the application of the Human Potential Assessment Tool within Heart in Business.

Mark’s keen sense of insight and market understanding were the source of many breakthrough initiatives during his 10-year career with a large FMCG company. Global and multilingual Marc is the founder and co-architect of BEING at Full Potential and the Human Potential Assessment Tool. He is also an adventurous film maker in the area of Business Transformation.

When he is not putting the corporate world to rights, Mark can be found skiing, creative writing, taking long walks in the woods and doing anything that looks and feels like play.

Ray Savage

Ray Savage, Life Coach

In addition to his career in the British Police, which included stints in intelligence and counter terrorism, Ray developed a 100-acre site in southern UK with multiple dwellings, an indoor sports arena , tennis courts, camping facilities and a 30-horse equestrian centre.

Recently, Ray built and opened a Mindfulness and Wellness centre in west Ireland. He has an avid interest in developing human consciousness and potential and is a certified HeartMath and Heart IQ practitioner. Ray’s coaching opens the door to a more heart centred way of living and connecting with both self and others.

Nathalie Rousseau

Natalie Rousseau, Personal Administrator

French born Nathalie holds a diploma in Business Studies (ESSCA) and has worked in commercial administration and export for family owned businesses in France and Spain and blue-chip companies in the UK. Nathalie speaks French, German, Spanish and English.

At Heart in Business Nathalie provides administration support to the founders, Andrew Thornton and Eudora Pascall.

Whilst living in South West London for the last seven years, Nathalie has dedicated her time to raising her three children in a trilingual environment – her most challenging self-development journey yet. Nathalie enjoys cycling, running, yoga and exploring her creativity.

Hannah Fisher

Hannah Fisher, Website, Social Media and IT Specialist

Hannah brings over 20 years of IT experience to Heart in Business. She also volunteers, helping non-profit organisations with their websites and social media channels.

Needless to say, Hannah is passionate about equality, social justice, truth and integrity. She believes that people loving what they do is the key to organisations doing great things.

A musician harking from Brixton in South London, Hannah has performed in many ensembles and bands over the years. She plays fiddle, piano, cornet, bass guitar and is now learning the accordion.

Heart In Business – Our Story

When founder Andrew Isaac Thornton established Heart in Business in 2013, his 25 years’ in business meant he knew from first-hand experience that running business Heartfully is better for everyone involved – employees, customers, community, the environment – and shareholders.

Heart in Business outcomes have been thoroughly and independently examined at Andrew’s Thornton’s Budgens supermarket in North London. The results speak for themselves; Thornton’s Budgens was 10 points ahead of control store sales and 8 points ahead in use of human potential. The average length of service was 54% greater than the control store and average employee satisfaction was an outstanding 82.4%.

‘I love working in this organisation,’ 82.6% of employees reported.

Click here to read the externally produced case study on Thornton’s Budgens’ ground breaking results after putting Heart in Business into practice.

Recent research shows that unleashing Human Potential in not-for-profit organisations has similar effects, increasing performance and delivering on key measures.

Heart in Business is a certified B Corporation (https://bcorporation.net) and part of a business community working toward equality, equity in prosperity, a healthier environment, stronger communities and the creation of more high-quality jobs with dignity and purpose.

As part of this approach, Heart in Business donates a percentage of all profits to a bursary fund granting workshop places to those who might not otherwise be able to access them.